Link Wheeling – New SEO Technique
Familiarity breeds revenue – that is the adage with which websites survive .The more the hits you get, the more money is generated. So, the idea is to attract the bees to the flower and maintain a constant presence such that people never forget you. There are many options. All that you need to do is to link, make good contacts and to maintain the contacts. Some of them are to be paid whereas some are available at mutual benefit (rather free of cost). The SEO concept helps you increase to increase the traffic to your website. We already know the regular link building techniques; however, I’d like to introduce the new SEO technique of link wheeling. SEO may target different kinds of search. This gives a web site the web presence that it demands or more than that is required. To increase your site-presence, your website has to appear at the top when “clients” strike the enter key on the search engine. This can be established only through links which will help your business grow and more specifically, the new SEO technique of link wheeling will greatly help in your google rankings and SEO goals..
Link Building
Link wheeling involves a series of independent and distinct web parameters; with a degree of authority such that it can link you back to your site. The actual process happens like a wheel…hence the name link wheeling. There is a series of spokes (link 1, link 2, link3, etc.) which link you back to the target site which can be depicted as the hub of the wheel. The number of spokes depends on the number of links that you establish. This is what helps you form an image or brand. The links can be any kind of websites which are frequented by bloggers, social networking enthusiasts, gamers, sports enthusiasts, tourists, etc. They are primarily concerned with user-generated content. Each of these sites will host a unique data encrypted with the word you want to target. The keywords should be algorithmically worked out and linked via anchor text with one leading to the hub and the other linking to the ‘neighbour’ spokes ,thereby , passing the link extract to the neighbours. This will multiply like a matrix depending upon the number of links you make. New peripheral rims are formed and they create links inside the wheel via the spokes. The distinct keywords pass on like a maze which is interconnected.
Guarding the links
The links have to be guarded from black hat SEOs and spam sites that would steal your content and would utilise those top create their own “hawker” platforms. To avoid the bad links, the existing good links should update their content regularly and change the encrypted words. Optimisation techniques and operational research methods which are usually used by logistic companies can be used to build and maintain the links. If you closely guard the links and monitor your content, you will build a successful link wheel.
Growing the links
The word ‘quiz’ was spread in one night through mass advertising . So, the most important issue is to get indexed via major search engines. XML Sitemap feed can be created using open source software or any other tools offered by major search engines. The creation of an XML site map will help you to increase your prominence in the cyber world. The most important thing is to prevent crawlers.
A variety of other methods are employed to get a webpage shown up at the search results. These include:
- Cross linking between pages of the same website.
- Giving more links to main pages of the website, to increase Page Rank used by search engines.
- Writing content that includes frequently searched keyword phrase, so as to be germane to a wide variety of search queries.
- Adding pertinent keywords to web page meta-tags, including keyword stuffing.
Use of web analytics should be increased to keep track of keywords. While searching for the proper links you have to search for “white-hats” that does not harm your links. Use of intelligent business tactics should be encouraged. Use of social networking sites for promotions will certainly help grow your business. Moreover, e-media can be used as a good advertising platform. Local search should be encouraged to popularise your websites and cause. Blogs and personal websites have to be used as media for promotion of your website. The main objective is creating “good” links and warding off the “bad” ones without harming the chain.
Link building can adopt the idea of multi-level marketing to grow its links. Every marketing technique with the theme of sales and product promotion can be employed to increase the “hits” that you receive at your website. Nevertheless, patience is the name of this game.
Choosing the best web designer
Websites are the window to the world for an organisation, establishment or an individual competing in a global market. You can’t hide your face here and nor can you stop your progress here if you know the art of ‘making hay while the sun shines’. Website designer are, actually, a kind of your personal advertiser. You must always have a list of the good and reliable players involved in you kind of project. So, the most important part of choosing the designer for your project is when you are actually “choosing” them.
Firstly, you have to be very clear about your requirements. You must always try to maintain higher standards with regard to quality that you want for your website. There is a tendency among nascent non-IT companies to settle themselves with a website design of low or poor quality. This is due to lack of creativity or vision on part of the client. Nobody knows how big their company would grow in future. So, it is always better to settle for web designers offering high quality of work even if that means spending a little more than what you actually expected from your privy purse. So, in order to attract the market it is advisable to think big in terms of design and search for designers who offer best quality for reasonable prices. Making an initial investment in advertising your company all over the world through web portals may sometimes strike gold for you in future.
Secondly, the web designer or the freelancer that you chose should be flexible according to your needs. Sometimes, your idea may not be projected in the right way on the website. Then the designer offers his piece of mind to make the website look good. In a way, it can be said that the web designer should be flexible enough to give his thoughts at no extra cost. This also builds up a good long-term customer-relationship between the web-designer and your company. In simple terms, he must be in sync with your thoughts and ideas. This may be an ambitious factor to decide upon as you may not always get the type of people you want.
Thirdly, the web designer should be a visionary. He should be able to predict the market demands and design a “cyber-face” for your company that is evergreen. The designer should be able to look into the future. For that reason, it’s important that you give him a good picture of your project in way that it seems like his own work.
Fourthly, he must be able to complete the entire quota of work in time. The web designer should be able to set targets and live up to the time. He should not be a person who procrastinates as this would affect your business in a negative sense. Moreover he should be able to plan the modules and complete those specific modules on time. He should take self-interest and make presentations at regular intervals of time showing his progress.
Fifthly, but most important of all is that he should have quote a reasonable price for his design. It would become all the more difficult if you don’t discuss about the price at the first meeting itself. Exorbitant costs reflects that he has no idea about the market value and cheaper rates show that he has no work and is desperate to get your project.
Some of the attributes of a good designer are:
- He should creative and diligent.
- He should not be arrogant and should always help in projecting the company in a good way.
- He should be able to communicate his thoughts in an amicable manner.
- He should try to be reasonable and steadfast in terms of dead-ends.
Now as you have set your requirements, you can actually choose anyone from the market who is popular among the clients. It may not be a bad idea to test amateurs as they may be really creative and may design a “chef-d’oeuvre” at the first time itself. The two most important criteria among all discussed above are your project requirements and price. Both of them should always meet at a breakeven point .If a website designer seems good according to your requirements then you can choose him/her. On the other hand if a freelancer offers to do the same job at a reasonable price then you can choose him/her for the project. The most important thing is the sculptor. He should be able to appreciate the cause of your project and should be original in his/thoughts. There is a myth that a free-lancer is unprofessional in his job. But, the real beauty of that unprofessionalism is the flexibility involved in it. In that context, sometimes, if you choose a web –designer from a company, his professionalism may be annoying. There are bad sides for a free-lancer too. You may find free-lancer engrossed in other jobs of different clients making it difficult to meet the dead lines. But , designer who is exclusively into web designing offers you special touch when your project comes up to him. Choosing a web-designer or free lancer for your project is like choosing the architect for your ‘dream home’. As a matter of fact , you must always do thorough homework before approaching a ‘service provider’ for your project. You need not always try to bid for a “Michael Angelo “. Choosing the right bid is also an interesting part. There may be some “window-bidders” who just appear in the market to raise the price of the project. You have to be very careful about them because they are never sure of their ability and, thus, are never sure of the price that they have in mind. Ultimately, you should be able to predict the pay back involved in the project. Choosing an experienced player may be a bit more intelligent option than choosing the popular ones. This is because the popular ones may turn out to be “flash in the fry pan “, sometimes, just like our politicians.
You also have the choice of outsourcing the work to people at different countries. The rates of web-designing for a country like USA may be very high. On the other hand those like Nigeria (where hacking and cyber-crime is rampant) , you can have the work done at very cheap rates. Here is the disadvantage when you go for cheap. Often you would have seen spam mails announcing ‘bank-transfer’ of money for some millionaire-heiress who is in distress in Nigeria. They have sound knowledge in computers and web-designing. But , on the other hand , their English is farcical. So, you can’t settle with cheaper rates even if they are outsourced.
The way you choose it makes the difference between a project being a “hit” or “flop”. There may be many instances where upon you may find a designer not to be good enough to meet your requirements. In that case, you must try to bring the best out of him without bringing down his morale or creativity level. There should be a good chemistry between the maker and the consumer. This is the most vital part when it comes to choosing a web-designer for your project.
Websites & Creative Design
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Consulting
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